Brands Will Pay TikTok Creators: SMC 2(1)

Social Media Communication News: Real-Time Classroom Discussion Starters

TikTok Branded Content

Content creators are getting help from TikTok. The site launched a Creator portal. It helps TikTok users get started, utilize foundations for success, follow community guidelines, and get paid for content."TikTok Creator Fund rewards creators for doing what they do best — making incredible TikTok videos," the app said. "It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit."

TikTok also launched a Creator Marketplace that is an "official collaboration platform to connect brands and creators." The site is emphasizing strategic brand marketing campaigns that are likely to compete for attention with Instagram and Snapchat.

Question: What advantages and disadvantages are there for launching a social marketing campaign on TikTok?


#SMC2021 In-Brief
  • Parler failed in the first round of its lawsuit against Amazon. AWS removed the conservative political app after a mob stormed the U.S. Capitol, as lawmakers were certifying presidential election results. U.S. District Judge Barbara Jacobs Rothstein wrote that, Parler was likely to lose on its claims of breach of contract, anti-trust, and "public interest."
  • The New York Times published "The Complete List of Trump's Twitter Insults." The 45th president left office banned by Twitter and other social media sites for helping incite a riot in his speech to protesters and challenge of election results on social media.
  • Google has threatened to remove its search engine in Australia because the country wants news publishers to be paid for search results. "The confrontation highlights Australia’s leading role in the global movement to push back against the outsize influence of U.S. tech giants over the news business," the Associated Press reported.
Question: Why or why not should news publishers be paid for social media site content?
ICYMI: TiKTok Post Discloses YouTube Earnings 
A YouTube star, Graham Stephan, recently took to TikTok and disclosed millions in revenue from his video business, Buzzfeed reports. Stephan, a real estate investor, showed more than 517 million YouTube impressions -- 297,477 alone on one day in August. His daily revenue can be as much as $11,000 from 2.5 million subscribers.

Buzzfeed also reported that, "Graham's TikTok already has over 10 millions views, and people have plenty to say in the comments. Some commended him for being so open and honest about his income, and others (like me) are absolutely gobsmacked by the amount. Some are even like, 'dang, maybe I need to get on YouTube.'" Graham has earned more than $3 million, so far, from the YouTube video.

Question: How could you monetize YouTube, Instagram or TikTok videos? What topics would you select? Why or why not would you be able to generate revenue?

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