Ordinarily, a second place finish might seem good enough, but Trump had raised media expectations that he would have a huge win in Iowa. When the Trump campaign failed to meet or exceed expectations, the perception grew that he lost. Trump's habit for calling others losers created a unique context for the label to boomerang. Read the entire blog post here.
Dr. Lipschultz is Peter Kiewit Distinguished Professor, UNO Social Media Lab and School of Communication, University of Nebraska at Omaha. Contact him @JeremyHL on Twitter.
Thursday
The Donald's Iowa Caucus Business Lessons
Ordinarily, a second place finish might seem good enough, but Trump had raised media expectations that he would have a huge win in Iowa. When the Trump campaign failed to meet or exceed expectations, the perception grew that he lost. Trump's habit for calling others losers created a unique context for the label to boomerang. Read the entire blog post here.
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