YouTube Money: SMC 1(16)


Social Media Communication News: Real-Time Classroom Discussion Starters

TiKTok Post Discloses YouTube Earnings 
A YouTube star, Graham Stephan, recently took to TikTok and disclosed millions in revenue from his video business, Buzzfeed reports. Stephan, a real estate investor, showed more than 517 million YouTube impressions -- 297,477 alone on one day in August. His daily revenue can be as much as $11,000 from 2.5 million subscribers.

Buzzfeed also reported that, "Graham's TikTok already has over 10 millions views, and people have plenty to say in the comments. Some commended him for being so open and honest about his income, and others (like me) are absolutely gobsmacked by the amount. Some are even like, 'dang, maybe I need to get on YouTube.'" Graham has earned more than $3 million, so far, from the YouTube video.

Question: How could you monetize YouTube, Instagram or TikTok videos? What topics would you select? Why or why not would you be able to generate revenue?

#SMC2021 In-Brief
  • Nebraska Gov. Pete Ricketts signed a bill in 2016 making "ballot selfies" legal, but state laws vary, WREG reports.
  • Twitter backed down to U.S. Senate pressure, and reinstated the New York Post after a tweet about Hunter Biden, the newspaper reports.
  • #Covid-19 isn't stopping virtual "influencers" from posting from exciting locations, Bloomberg reports. Riot Games, Inc., the League of Legends creators, developed the persona of "Saraphine" with Pink hair and cat-themed Instagram posts.

Question: Why may virtual social media "influencers" become popular? Why not?

ICYMI: Florida Target Anti-Mask Viral Parade 
A Florida Target store was the site of a vocal anti-mask parade in defiance of Broward County law, USA Today reported. The group of about 15 marchers without masks is connected to an earlier July 4 beach protest. The Target event attracted national attention in a viral video that used the Twisted Sister 1984 hit "We're Not Gonna Take It." Twisted Sister band leader Dee Snider (@deesnider) responded to a viral video of the parade by tweeting: “No...these selfish assholes do not have my permission or blessing to use my song for their moronic cause. #cuttheshit.” 

The Miami Herald called the event a “flash mob storm,” and counted 10 to 15 protesters. The event was planned earlier in the week and promoted on social media channels, as some complained about store rules requiring customers to wear masks as a way to limit the spread of Covid-19. A Target spokesperson told Fox Business that, “We’re aware of the group of guests who came into the store… and we asked them to leave after they removed their masks and became disruptive and rude to other shoppers.”

Broward County officials enforced a mask law by fining Target and issuing $100 fines to the protesters for not wearing masks in a public space, the South Florida Sun Sentinel reported. Florida counties passed various laws during the pandemic. In this county, facial coverings were required in all public spaces outside of private homes. Civil and criminal charges included fines up to $1,000, or $15,000 for “intentional and irreparable violations.” A business could be forced to close for 24 hours.

“Our priority remains the health and safety of our team and guests,” Target Spokeswoman Danielle Schumann said. Target complied with the law by asking protesters to leave “after they removed their masks and became disruptive and rude to other shoppers.”

As a free speech issue, the protesters could have chosen to select a public park or street for their protest, but they still would have been in violation of Florida law by not wearing a mask. Organizers suggested that they were exercising their First Amendment rights to speak out against the public policies.

Question: Given the thousands of deaths caused by the spread of Covid-19, did Target corporate headquarters miss an ethical moment to speak out in favor of facts and science?

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

No comments: