New Social Media Laws? SMC 2(3)

Social Media Communication News: Real-Time Classroom Discussion Starters

Social Media Laws Would Empower Users To Sue

Republicans proposed new state laws that would allow lawsuits against social media companies that block content. The Associated Press reports that about two dozen state legislatures are considering "bills that would allow for civil lawsuits against platforms for what they call the 'censorship' of posts."

In two states, Democrats also are proposing laws that "called for greater scrutiny of big tech."

Civil liability of online sites has been limited under Section 230, which became federal law at the dawn of the Internet. However, many of former President Donald Trump's posts were labeled before he was permanently banned from Twitter. He is appealing a Facebook ban in connection with the Jan. 6 U.S. Capitol attack.

Most constitutional law scholars believe that states do not have legal authority to reverse social media platform insulation from civil lawsuits, but Congress also is considering new legislation to limit anti-trust powers and protect free speech.

Question: Why or why not should social media sites retain special legal protection under Section 230?

#SMC2021 In-Brief

• YouTube plans to reverse its ban on Donald Trump "when the risk of violence decreases," Business Insider reports. The CEO said, "I think it's pretty clear that that elevated violence risk still remains."
•  Parler filed a new lawsuit claiming that it was valued at $1 billion when Amazon AWS removed it from the cloud.
• A new survey finds that, "43% of US residents distrust TikTok and 42.6% distrust Facebook."

Question: Would the ban of Donald Trump from social media sites increase distrust? What could be done to improve social media site trust?

ICYMI: Cat Filter Internet Star

A Texas lawyer's accidental cat filter during a live Zoom court hearing sparked global amusement. The BBC reported that Rod Ponton did not know the event would turn him into a celebrity. 

"I'm here live," Ponton explained. "I'm not a cat."

"In Texas we have a phrase that you can't put toothpaste back in the tube," Ponton says. "If this was going to become an internet sensation I just had to laugh at myself along with everybody else doing so."

Judge Roy Ferguson shared the video, and it became sticky social media content. The judge told other lawyers to make sure their filters are off before joining a live courtroom session.

Question:What other tips would you offer to professionals before they attend a live video meeting?

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

Viral Cat Zooming: SMC 2(2)

Social Media Communication News: Real-Time Classroom Discussion Starters

Cat Filter Internet Star

A Texas lawyer's accidental cat filter during a live Zoom court hearing sparked global amusement. The BBC reported that Rod Ponton did not know the event would turn him into a celebrity. 

"I'm here live," Ponton explained. "I'm not a cat."

"In Texas we have a phrase that you can't put toothpaste back in the tube," Ponton says. "If this was going to become an internet sensation I just had to laugh at myself along with everybody else doing so."

Judge Roy Ferguson shared the video, and it became sticky social media content. The judge told other lawyers to make sure their filters are off before joining a live courtroom session.

Question:What other tips would you offer to professionals before they attend a live video meeting?

#SMC2021 In-Brief

• An Arkansas blogger in a defamation lawsuit cannot protect sources, a judge has ruled. The Associated Press reports that the shield law that protects journalists may not apply in all states. "She's a blogger. She's not a reporter," the judge decided. "She's not (an internet) news source."
• The Capitol Hill mob may have been using Facebook, as well as the Parler app to organize its violence. Forbes reports that Facebook's chief operating officer appeared to downplay the site's role in the siege.
• Deep learning technologies top the ZDNet list of big ideas in 2021. Digital wallets and bitcoin also are being closely watched.
  

Question: What do you think the largest trend will be this year within social media communication? Why?

 

ICYMI: TikTok Branded Content

Content creators are getting help from TikTok. The site launched a Creator portal. It helps TikTok users get started, utilize foundations for success, follow community guidelines, and get paid for content."TikTok Creator Fund rewards creators for doing what they do best — making incredible TikTok videos," the app said. "It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit."

TikTok also launched a Creator Marketplace that is an "official collaboration platform to connect brands and creators." The site is emphasizing strategic brand marketing campaigns that are likely to compete for attention with Instagram and Snapchat.

Question: What advantages and disadvantages are there for launching a social marketing campaign on TikTok?

 

 

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

Brands Will Pay TikTok Creators: SMC 2(1)

Social Media Communication News: Real-Time Classroom Discussion Starters

TikTok Branded Content

Content creators are getting help from TikTok. The site launched a Creator portal. It helps TikTok users get started, utilize foundations for success, follow community guidelines, and get paid for content."TikTok Creator Fund rewards creators for doing what they do best — making incredible TikTok videos," the app said. "It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit."

TikTok also launched a Creator Marketplace that is an "official collaboration platform to connect brands and creators." The site is emphasizing strategic brand marketing campaigns that are likely to compete for attention with Instagram and Snapchat.

Question: What advantages and disadvantages are there for launching a social marketing campaign on TikTok?

 

#SMC2021 In-Brief

• Parler failed in the first round of its lawsuit against Amazon. AWS removed the conservative political app after a mob stormed the U.S. Capitol, as lawmakers were certifying presidential election results. U.S. District Judge Barbara Jacobs Rothstein wrote that, Parler was likely to lose on its claims of breach of contract, anti-trust, and "public interest."
• The New York Times published "The Complete List of Trump's Twitter Insults." The 45th president left office banned by Twitter and other social media sites for helping incite a riot in his speech to protesters and challenge of election results on social media.
• Google has threatened to remove its search engine in Australia because the country wants news publishers to be paid for search results. "The confrontation highlights Australia’s leading role in the global movement to push back against the outsize influence of U.S. tech giants over the news business," the Associated Press reported.

Question: Why or why not should news publishers be paid for social media site content?

 

ICYMI: TiKTok Post Discloses YouTube Earnings 

A YouTube star, Graham Stephan, recently took to TikTok and disclosed millions in revenue from his video business, Buzzfeed reports. Stephan, a real estate investor, showed more than 517 million YouTube impressions -- 297,477 alone on one day in August. His daily revenue can be as much as $11,000 from 2.5 million subscribers.

Buzzfeed also reported that, "Graham's TikTok already has over 10 millions views, and people have plenty to say in the comments. Some commended him for being so open and honest about his income, and others (like me) are absolutely gobsmacked by the amount. Some are even like, 'dang, maybe I need to get on YouTube.'" Graham has earned more than $3 million, so far, from the YouTube video.

Question: How could you monetize YouTube, Instagram or TikTok videos? What topics would you select? Why or why not would you be able to generate revenue?

 

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

YouTube Money: SMC 1(16)

 

Social Media Communication News: Real-Time Classroom Discussion Starters

TiKTok Post Discloses YouTube Earnings 

A YouTube star, Graham Stephan, recently took to TikTok and disclosed millions in revenue from his video business, Buzzfeed reports. Stephan, a real estate investor, showed more than 517 million YouTube impressions -- 297,477 alone on one day in August. His daily revenue can be as much as $11,000 from 2.5 million subscribers.

Buzzfeed also reported that, "Graham's TikTok already has over 10 millions views, and people have plenty to say in the comments. Some commended him for being so open and honest about his income, and others (like me) are absolutely gobsmacked by the amount. Some are even like, 'dang, maybe I need to get on YouTube.'" Graham has earned more than $3 million, so far, from the YouTube video.

Question: How could you monetize YouTube, Instagram or TikTok videos? What topics would you select? Why or why not would you be able to generate revenue?

#SMC2021 In-Brief

• Nebraska Gov. Pete Ricketts signed a bill in 2016 making "ballot selfies" legal, but state laws vary, WREG reports.

• Twitter backed down to U.S. Senate pressure, and reinstated the New York Post after a tweet about Hunter Biden, the newspaper reports.
  

• #Covid-19 isn't stopping virtual "influencers" from posting from exciting locations, Bloomberg reports. Riot Games, Inc., the League of Legends creators, developed the persona of "Saraphine" with Pink hair and cat-themed Instagram posts.

Question: Why may virtual social media "influencers" become popular? Why not?

ICYMI: Florida Target Anti-Mask Viral Parade 

A Florida Target store was the site of a vocal anti-mask parade in defiance of Broward County law, USA Today reported. The group of about 15 marchers without masks is connected to an earlier July 4 beach protest. The Target event attracted national attention in a viral video that used the Twisted Sister 1984 hit "We're Not Gonna Take It." Twisted Sister band leader Dee Snider (@deesnider) responded to a viral video of the parade by tweeting: “No...these selfish assholes do not have my permission or blessing to use my song for their moronic cause. #cuttheshit.” 

The Miami Herald called the event a “flash mob storm,” and counted 10 to 15 protesters. The event was planned earlier in the week and promoted on social media channels, as some complained about store rules requiring customers to wear masks as a way to limit the spread of Covid-19. A Target spokesperson told Fox Business that, “We’re aware of the group of guests who came into the store… and we asked them to leave after they removed their masks and became disruptive and rude to other shoppers.”

Broward County officials enforced a mask law by fining Target and issuing $100 fines to the protesters for not wearing masks in a public space, the South Florida Sun Sentinel reported. Florida counties passed various laws during the pandemic. In this county, facial coverings were required in all public spaces outside of private homes. Civil and criminal charges included fines up to $1,000, or $15,000 for “intentional and irreparable violations.” A business could be forced to close for 24 hours.

“Our priority remains the health and safety of our team and guests,” Target Spokeswoman Danielle Schumann said. Target complied with the law by asking protesters to leave “after they removed their masks and became disruptive and rude to other shoppers.”

As a free speech issue, the protesters could have chosen to select a public park or street for their protest, but they still would have been in violation of Florida law by not wearing a mask. Organizers suggested that they were exercising their First Amendment rights to speak out against the public policies.

Question: Given the thousands of deaths caused by the spread of Covid-19, did Target corporate headquarters miss an ethical moment to speak out in favor of facts and science?

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

Anti-Maskers' Viral Video: SMC 1(15)

 

Social Media Communication News: Real-Time Classroom Discussion Starters

Florida Target Anti-Mask Viral Parade

A Florida Target store was the site of a vocal anti-mask parade in defiance of Broward County law, USA Today reported. The group of about 15 marchers without masks is connected to an earlier July 4 beach protest. The Target event attracted national attention in a viral video that used the Twisted Sister 1984 hit "We're Not Gonna Take It." Twisted Sister band leader Dee Snider (@deesnider) responded to a viral video of the parade by tweeting: “No...these selfish assholes do not have my permission or blessing to use my song for their moronic cause. #cuttheshit.” 

The Miami Herald called the event a “flash mob storm,” and counted 10 to 15 protesters. The event was planned earlier in the week and promoted on social media channels, as some complained about store rules requiring customers to wear masks as a way to limit the spread of Covid-19. A Target spokesperson told Fox Business that, “We’re aware of the group of guests who came into the store… and we asked them to leave after they removed their masks and became disruptive and rude to other shoppers.”

Broward County officials enforced a mask law by fining Target and issuing $100 fines to the protesters for not wearing masks in a public space, the South Florida Sun Sentinel reported. Florida counties passed various laws during the pandemic. In this county, facial coverings were required in all public spaces outside of private homes. Civil and criminal charges included fines up to $1,000, or $15,000 for “intentional and irreparable violations.” A business could be forced to close for 24 hours.

“Our priority remains the health and safety of our team and guests,” Target Spokeswoman Danielle Schumann said. Target complied with the law by asking protesters to leave “after they removed their masks and became disruptive and rude to other shoppers.”

As a free speech issue, the protesters could have chosen to select a public park or street for their protest, but they still would have been in violation of Florida law by not wearing a mask. Organizers suggested that they were exercising their First Amendment rights to speak out against the public policies.

Question: Given the thousands of deaths caused by the spread of Covid-19, did Target corporate headquarters miss an ethical moment to speak out in favor of facts and science?

#SMC2021 In-Brief

• "The author of proposed Australian laws to make Facebook and Google pay for journalism said Thursday his draft legislation will be altered to allay some of the digital giants’ concerns, but remain fundamentally unchanged," the Associated Press reported.

• "The Trump administration will ban WeChat and video-sharing app TikTok from U.S. app stores starting Sunday night, a move that will block Americans from downloading the Chinese-owned platforms over concerns they pose a national security threat," Reuters reported.

•  Facebook is taking "steps to prevent" the "spread of false information ahead of the election," CBSN Bay Area reports.
  

ICYMI: Social Media Bans and the First Amendment

The violence following a Kenosha, Wisconsin police shooting brought focus on anti-government groups that use encryption and social media messaging to organize extremist speech. Some extremist political movements have used large private Facebook groups. When the social media company banned some of these, they migrated to other platforms and returned to Facebook by using "innocuous sounding names," the Associated Press reports.

A computer science profess quoted in the new story suggested that social media are too large to police with relatively small company resources used in the content regulation efforts. Social media sites are slow to respond in the fight against hate groups.

Meanwhile, new public opinion data suggest that there is a growing partisan political divide over fundamental U.S. First Amendment rights, including peaceful protest. Significantly, Republicans who support that, "people are free to peacefully protest," appear to be declining since 2018, while Democrats are unchanged, the Pew Research Center reports. Larger percentages of Democrats are closer to the U.S. Supreme Court case law precedent that limits government censorship and attempts to stop legal protests.

PBS NewsHour reported that spontaneous protests driven by social media use make it difficult for police to ban militia groups from real-time activism.

Question: Why or why not do you support that right of peaceful protest? Why or why not should Facebook be allowed to ban free speech that advocates violence?

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).

Social Media Bans: SMC 1(14)

Social Media Communication in the News: Real-Time Classroom Discussion Starters

Social Media Bans and the First Amendment

The violence following a Kenosha, Wisconsin police shooting brought focus on anti-government groups that use encryption and social media messaging to organize extremist speech. Some extremist political movements have used large private Facebook groups. When the social media company banned some of these, they migrated to other platforms and returned to Facebook by using "innocuous sounding names," the Associated Press reports.

A computer science profess quoted in the new story suggested that social media are too large to police with relatively small company resources used in the content regulation efforts. Social media sites are slow to respond in the fight against hate groups.

Meanwhile, new public opinion data suggest that there is a growing partisan political divide over fundamental U.S. First Amendment rights, including peaceful protest. Significantly, Republicans who support that, "people are free to peacefully protest," appear to be declining since 2018, while Democrats are unchanged, the Pew Research Center reports. Larger percentages of Democrats are closer to the U.S. Supreme Court case law precedent that limits government censorship and attempts to stop legal protests.

PBS NewsHour reported that spontaneous protests driven by social media use make it difficult for police to ban militia groups from real-time activism.

Question: Why or why not do you support that right of peaceful protest? Why or why not should Facebook be allowed to ban free speech that advocates violence?

#SMC2021 In-Brief

• The sale of U.S. TikTok operations was complicated by Chinese export restrictions over artificial intelligence (AI) algorithms. News reports suggested that China responded to President Donald Trump's order to sell by September 20 or be closed.
• Australian publishers could be blocked by Facebook after the country moved to require payment for content. It was not clear how much Facebook could be forced to pay, and the social media giant seems willing to instead filter content on the news feed.
• A tweet announcing the death of actor Chadwick Boseman became the most liked ever on the site, CNN reported. "Most liked Tweet ever. A tribute fit for a King. #WakandaForever."

ICYMI: Facebook Pivots To Labels and Simplicty

The #Election2020, #Covid-19 and calls for criminal justice reform have marked social and economic upheaval this year. In this context, social media giant Facebook is among sites fighting back against misinformation and disinformation with new labels. The Associated Press reported this week that U.S. posts about voting may be followed by "an addendum to their messages -- labels directing readers to authoritative information about the upcoming presidential election." Voting by mail has become a hotly contested policy issue within social media spaces. Facebook also is banning "implicit hate speech," blackface posts and anti-Semitic use of "stereotypes," Business Insider reported. Civil rights groups have claimed that Facebook is a platform for "the spread of hate speech and misinformation."

 

At the same time, Facebook has announced that more than 1,000 targeted advertising tool options are being removed to simplify paid and promoted posts, Social Media Today reported: "As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers - of all sizes and industries - rarely use various targeting options. Infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options."

On yet another front, Facebook said that Covid-19 made it more difficult this year to remove harmful content. The AP reported that, "Sending its content moderators to work from home in March amid the pandemic led the company to remove less harmful material from Facebook and Instagram around suicide, self-injury, child nudity and sexual exploitation."Facebook used more content and less technology to monitor posts.

Question: How could Facebook improve its news feed to better meet your needs as a user during this election year and global pandemic?

SMC news is curated for Social Media Communication: Concepts, Practices, Data, Law and Ethics, third edition (2021).