Digital Marketing Will Define Social Media in 2015

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.  Read more at The Huffington Post.

Tracking PR and Communications Marketing in Social Media

The public relations shift into social media marketing is important. I wrote about this in my Huffington Post Media blog. Richard Edelman calls this brave new world "communications marketing" as a way to distinguish the work from traditional marketing communications. As one of 80 media professors and administrators at the #2014 Academic Summit, I am influenced by the ongoing development of social media and digital technologies.

My new book, Social Media Communication (2015), focuses on the evolution of social media across journalism, public relations, advertising and marketing. Beyond the need to understand social media data, we must be concerned about law, ethics and media literacy. As we move to the second decade of social media and the third decade of online life, I expect increasing maturity in the discussion about best practices.

Rabbi Myer S. Kripke talked about Warren Buffett

Myer S. Kripke, Omaha rabbi and philanthropist, talks about investing with Warren Buffett's Berkshire Hathaway. Rabbi Kripke died in 2014 at age 100. This interview with UNO Professor Jeremy Lipschultz and friend Jenni Schlossman in 2011 at the Rose Blumkin Jewish Home focused on Kripke's family friendship with the Buffett family.

Online Communities and Social Media Literacy

Read my new entry in The Huffington Post reporting Howard Rheingold's view on the need for balance between production and consumption of culture. Click here for more...

Social Media Communication (2015)