Social Media Marketing: It’s Personal

It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication. Read more on my blog.


Employee Social Media Engagement

The growth of social media sites is happening at the same time trust for social institutions, such as the media business, continues to decline. Read more at the Huffington Post.

Pre-orders are being taken for the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics.