Marketing Data Science

You do not need a lab coat to use data science in social media testing and optimization. Read more on the blog.


Chicago Entrepreneurs and the Pivot

The “iterative, agile process” begins with identifying needs and opportunities, and then offering solutions. Read more here... 


Social Media Communication, second edition

Social Media Communication: Concepts, Practices, Data, law and Ethics, second edition (2018) is available now for instant download. Or, please consider the book!

Social Media Engagement Metrics

Organizations may be able to measure what really matters in their unique situation. Read more at HuffPost...


Social Media Marketing: It’s Personal

It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication. Read more on my blog.


Employee Social Media Engagement

The growth of social media sites is happening at the same time trust for social institutions, such as the media business, continues to decline. Read more at the Huffington Post.

Pre-orders are being taken for the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics.