Using Social Media in Creative and Collaborative Marketing

Use social media to strengthen relationships that may advance content marketing efforts. Read more on my Linkedin blog...

Social media marketing is great for listening to customers, reputation management and finding trending topics, Crestodina says, “but where social and search really converge is in the underrated and …super powerful use of social as networking tool.”


Chicago Entrepreneurs and the Pivot

The “iterative, agile process” begins with identifying needs and opportunities, and then offering solutions. Read more here... 


Social Media Communication, second edition

Social Media Communication: Concepts, Practices, Data, law and Ethics, second edition (2018) is available now for instant download. Or, please consider the book!

Social Media Engagement Metrics

Organizations may be able to measure what really matters in their unique situation. Read more at HuffPost...