Monday

Marketing Data Science



You do not need a lab coat to use data science in social media testing and optimization. Read more on the blog.

Friday

Chicago Entrepreneurs and the Pivot


The “iterative, agile process” begins with identifying needs and opportunities, and then offering solutions. Read more here... 

Saturday

Social Media Communication, second edition

Social Media Communication: Concepts, Practices, Data, law and Ethics, second edition (2018) is available now for instant download. Or, please consider the book!


Social Media Engagement Metrics

Organizations may be able to measure what really matters in their unique situation. Read more at HuffPost...


Sunday

Social Media Marketing: It’s Personal


It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication. Read more on my blog.