It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication. Read more on my blog.
The growth of social media sites is happening at the same time trust for social institutions, such as the media business, continues to decline. Read more at the Huffington Post.
Pre-orders are being taken for the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics.
The 2016 presidential election immigration debate and results will not change the larger trend: Omaha Latino and Latina population growth, for example, is expected to triple by 2050. And in some towns across Nebraska, Latino students already are the majority of public school students. An AAF Omaha panel, Advertising to the Latino Market, urged businesses to embrace change and learn how to market through traditional and social media.
Read more at Linkedin Pulse and in Social Media Communication: Concepts, Practices, Data, Law and Ethics.
Ordinarily, a second place finish might seem good enough, but Trump had raised media expectations that he would have a huge win in Iowa. When the Trump campaign failed to meet or exceed expectations, the perception grew that he lost. Trump's habit for calling others losers created a unique context for the label to boomerang. Read the entire blog post here.