Thursday

Employee Social Media Engagement


The growth of social media sites is happening at the same time trust for social institutions, such as the media business, continues to decline. Read more at the Huffington Post.

Pre-orders are being taken for the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics.


Sunday

Social Media Marketing to Latinos


The 2016 presidential election immigration debate and results will not change the larger trend: Omaha Latino and Latina population growth, for example, is expected to triple by 2050. And in some towns across Nebraska, Latino students already are the majority of public school students. An AAF Omaha panel, Advertising to the Latino Market, urged businesses to embrace change and learn how to market through traditional and social media.

Friday

Social Media Bullies


Chicago Sportswriter Julie DiCaro has more than 30-thousand Twitter followers, but she frequently blocks accounts that attack her. While Twitter makes it so easy to connect, in sports media women get “constant rolling harassment,” and “a stream of sexism and misogyny and threats.”

Read more at Huffington Post.

Thursday

The Donald's Iowa Caucus Business Lessons


Ordinarily, a second place finish might seem good enough, but Trump had raised media expectations that he would have a huge win in Iowa. When the Trump campaign failed to meet or exceed expectations, the perception grew that he lost. Trump's habit for calling others losers created a unique context for the label to boomerang. Read the entire blog post here.

Uber, Netflix and Reddit: 2016 Business Lessons

You are selling an experience within the context of a global, real-time marketplace. 


Let's make 2016 the year that our businesses grasp the implication of a fundamentally different and technological world. Read more at the Huffington Post!