Social Media Engagement Metrics

Organizations may be able to measure what really matters in their unique situation. Read more at HuffPost...

Social Media Communication, second edition (2018)

Social Media Communication: Concepts, Practices, Data, Law and Ethics (2018) is now available!

Social Media Marketing: It’s Personal

It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication. Read more on my blog.

Employee Social Media Engagement

The growth of social media sites is happening at the same time trust for social institutions, such as the media business, continues to decline. Read more at the Huffington Post.

Pre-orders are being taken for the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics.

Social Media Marketing to Latinos

The 2016 presidential election immigration debate and results will not change the larger trend: Omaha Latino and Latina population growth, for example, is expected to triple by 2050. And in some towns across Nebraska, Latino students already are the majority of public school students. An AAF Omaha panel, Advertising to the Latino Market, urged businesses to embrace change and learn how to market through traditional and social media.

Read more at Linkedin Pulse and in Social Media Communication: Concepts, Practices, Data, Law and Ethics.

Social Media Bullies

Chicago Sportswriter Julie DiCaro has more than 30-thousand Twitter followers, but she frequently blocks accounts that attack her. While Twitter makes it so easy to connect, in sports media women get “constant rolling harassment,” and “a stream of sexism and misogyny and threats.”

Read more at Huffington Post.