Critical Thinking in Social Media Data Analysis

My new Huffington Post blog post reports on the importance of critical thinking in data analytics. Please check it out and let me know what you think. 

The Donald Trump Problem

Imagine a 2016 debate between Hillary Clinton and Donald Trump. In ChicagoNow, I ask the question: Would Chicago vote for Trump over Clinton?

http://www.chicagonow.com/chicagonow-news-opinion/2015/07/would-chicago-vote-for-trump-over-clinton/

Goodbye Cable TV Bundle

Top cable channels now see streaming video customers as the future of the business. My Huffington Post Business blog this week explores consumer choices behind cable television cord cutting.

Two Strikes On NBC's Brian Williams

I am not ready to conclude, as some have, that the new media age offers a free pass on traditional media ethics and credibility. If anything, our social media age demands higher standards of transparency, authenticity and believability. Williams and NBC may have been listening to the uproar, but they missed numerous chances for social media engagement with the public.

Read more at The Huffington Post.

Social Media and PR Event Digital Marketing Success

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion. Read more at the Huffington Post business page.

Digital Marketing Will Define Social Media in 2015

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.  Read more at The Huffington Post.